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2,895 likes, 35 comments – campaign.unpacked on April 10, 2026: „UBER – TRAINS NOW ON UBER (Case Study) | Campaign

Did you know you can book not only cars on the Uber app, but trains too?

In this new campaign we lean into the oddness of this new offering, by colliding the worlds of Uber and trains. Each spot twists well-known behaviours and language familiar from everyone’s Uber experience to introduce the unfamiliar world of trains through the familiar world of Uber.

Credits:
Client: Uber
Brand: Uber Eats
Advertising Agency: Mother London
Production Company: Biscuit Filmworks UK
Media Agency: EssenceMediacom UK“.